CarusoBlog

Facebook is the new White Pages

Once upon a time, the telephone company decided to publish a directory of all the phone numbers in the land. 

People laughed at the concept.  "That's ridiculous," they said.  "Why would we need the telephone numbers of people we don't even know?"

Nonetheless the phone book was published on white pages and it grew so popular that a second directory was published on yellow pages.

But printing the books was expensive and people were finding easier ways to locate phone numbers. 

Years later, another type of book became available.  This book offered much more than just phone numbers and addresses.  It let people post photos and video.  It even allowed messaging and the sharing of long notes.

Once again, people laughed at the concept.  "That's ridiculous," they said.  "Why would we want to communicate with people we don't even know?"

But the new book--which wasn't printed or even really a book--became very popular because it was both useful and entertaining.  Many people even learned how to market their businesses using the new book.

And that's how Facebook became the new white (and yellow) pages.

Social media is ready for you.  Get with the program.

Any salesperson can have this edge over the competition

I've developed a powerful and effective way to differentiate themselves from their selling competition by becoming published authors in their area of expertise.  (Actually, it helps a salesperson to be a published author of any stripe!) 

It doesn't matter what you sell or what industry you're in.  I've taught people in the heavily regulated financial services industry to author an e-book and still be within guidelines. 

Do this now.  Creating and marketing information products (seminars, webinars, teleseminars, e-books) will improve your closing ratios better than almost anything you've experienced.

Why is this true?  Because right or wrong, people will treat you better when you are perceived as an author. 

For examples of such info products, visit www.MichaelAngeloCaruso.com. 

Best way to stay financially comfortable? Sell information

I read the news today, oh boy.  Social security's not giving a cost of living increase in 2010.  First time this has happened in many years.  Warren Buffett and others warn of impending inflation, which means things will start costing even more.  Almost everyone's stock portfolio and 401k is down at least 40%.

There's no use debating this ugly news.  Best advice:  start mitigating the damage and minimizing your risk.  The fastest, low-cost way I know to do this is to sell information.

If you're good at something--and who isn't?--your expertise will no doubt be very useful to others. 

Digital information products such as e-books, audio programs and video cost almost nothing to create and can have as much as a 400% markup.  Customers are happy to pay your price as long as you provide value in the way of quality content. 

Don't panic about your lack of money.  Don't worry.  Don't complain.  instead, spend a couple hours a week creating a 30-page e-book and use the Internet to market it.  Anyone can do this.  I now have over 75 information products, including several that pay the rent every month. 

Good luck!

Information products can be your bailout plan

I hope I never have to count on someone else to bail me out.  I'm teaching people how to create information products to help others, provide supplementary income and put a personal bailout plan in place. 

In eleven years, I've produced over 75 information products and sell many of them at www.EdisonHouse.com.   A partial list of these includes:

1.   Hmmm . . . Little Ideas With BIG Results (booklet)

2.   Dear Michael Angelo—A Father’s Life Letters to His Son (audio CDs)

3.   5 Cool Ideas for Better Working, Living & Feeling (p-book)

4.   5 Cool Ideas for Succeeding at Work (e-book)

5.   5 Cool Ideas for Better Selling (p-book for 2009 release)

6.   FastLearnerAudio1 for Personal Development

7.   FastLearnerAudio2 for Leaders

8.   FastLearnerAudio3 for Salespeople

9.   FastLearnerAudio4 for Growing Your Business (2009 release)

10. Creating Success Habits (FLA1 CD)

 

11. Stress Busters for Busy People (FLA1 CD)

12.  Time Management—How to Gain One Hour a Day (FLA1 CD)

13.  Dealing With Difficult People (FLA1 CD)

14.  Meetings That Motivate and Inspire (FLA2 CD)

15.  Getting People to Do Stuff (FLA2 CD)

16.  Teaching Remarkable Customer Service (FLA2 CD)

17.  How to Give Killer Presentations (FLA2 CD)

18.  Selling More, Better, Faster (FLA3 CD)

19.  Negotiating for Fun and Profit (FLA3 CD)

20.  Networking Like a Pro (FLA3 CD)

 

21.  22 Sales Closes That Work (FLA3 CD)

22.  Growing Your Business (FLA4 CD)

23.  How to Create and Sell Info Products (FLA4 CD)

24.  Growing Your Business (FLA4)

25.  The Art and Science of Self-Promotion (FLA4)

26.  Lead to Succeed (2-CD live audio recording)

27.  Creating an E-Newsletter—Keep Your Prospects Close and Your Customers Closer  

             (e-book for 2009 release)

28.  Creating an E-Newsletter (telecourse)

29.  Effective Coaching (6 CD audio program)

30.  FastLearnerAudio Learning Library (16 one-hour CDs, !6 30-page e-books)

 

31.  How to Create and Sell Info Products Kit (audio CD with Mark Matteson, EH   

             resource list, 30-page e-book)

32.  Michael’s Complete Learning Library (5CI book, Hmmm booklet,

33.  Role Model Selling (video)

34. Creating Success Habits (teleseminar)

35. Stress Busters for Busy People (teleseminar)

36.  Time Management—How to Gain One Hour a Day (teleseminar)

37.  Dealing With Difficult People (teleseminar)

38.  Meetings That Motivate and Inspire (teleseminar)

39.  Getting People to Do Stuff (teleseminar)

40.  Teaching Remarkable Customer Service (teleseminar)

41.  How to Give Killer Presentations (teleseminar)

42.  Selling More, Better, Faster (teleseminar)

43.  Negotiating for Fun and Profit (teleseminar)

44.  Networking Like a Pro (teleseminar)

45.  22 Sales Closes That Work (teleseminar)

46.  Growing Your Business (teleseminar)

47.  How to Create and Sell Info Products (teleseminar)

48.  Growing Your Business (teleseminar)

49.  The Art and Science of Self-Promotion (teleseminar)

 

50.  Doing More With Less (webinar)

51.  Triple Revenue Stream (seminar)

52.  How to Remember Names (report)

53.  7 Simple Closes That Work (report)

54.  Creating Legacy at Home and at Work (report)

55.  The Perils of One-Way Communication (report)

56.  Gossip is Good (report)

57.  Great Meeting Icebreakers (report)

58.  The Power Hour (report)

59.  How to Tell If Someone Is Lying (report)

 

60.  I Attend the Academy Awards (report)

61. Creating Success Habits (seminar)

62. Stress Busters for Busy People (seminar)

63.  Time Management—How to Gain One Hour a Day (seminar)

64.  Dealing With Difficult People (seminar)

65.  Meetings That Motivate and Inspire (seminar)

66.  Getting People to Do Stuff (seminar)

67.  Teaching Remarkable Customer Service (seminar)

68.  How to Give Killer Presentations (seminar)

69.  Selling More, Better, Faster (seminar)

 

70.  Negotiating for Fun and Profit (seminar)

71.  Networking Like a Pro (seminar)

72.  22 Sales Closes That Work (seminar)

73.  Growing Your Business (seminar)

74.  How to Create and Sell Info Products (seminar)

75.  Growing Your Business (seminar)

76.  The Art and Science of Self-Promotion (seminar)

 

 

I am doing a free teleseminar Saturday, January 17 at 11:30 AM ET and will teach you more about how to create your own information products.  Do this to become a more valuable employee or to build your own business.  Simply call 512/597-6310 and punch in access code 724 463 followed by the # sign.  The call will last only 30 minutes, but be prepared to write.  I'm going to share information that you will definitely want to refer to later.  Tons of shortcuts, included!

Your Words Are Worth Money

Composed in Columbia, Virginia-

Ya gotta love words. For some time, I've paid my mortgage by selling word combinations as information products.

Words are powerful.  Thoughts converted to language.  A string of words gives meaning to conversation and texture to the day. 

On an episode of Seinfeld--a show about words, if there ever was one--Jerry walks into a room with George, sniffs the air and announces, "Someone's cooking."

It turns out that someone is literally cooking.  Kramer is burning his flesh because he fell asleep in a chaise lounge.  

That combination of words is funny.  Cool.  But other types of word combos have material value.  Good advice, for example, can be worth money to someone who hasn't heard it before.  

For many years, I have been paying the bills by assembling, packaging and distributing combinations of words. 

The finished product looks like an e-book or a video or a p-book.  Sometimes it sounds like an audio file or CD.

Anyone can do this because everyone can create information that is worth something to others.  Learn how to do this here.