I've developed a powerful and effective way to differentiate themselves from their selling competition by becoming published authors in their area of expertise. (Actually, it helps a salesperson to be a published author of any stripe!)
It doesn't matter what you sell or what industry you're in. I've taught people in the heavily regulated financial services industry to author an e-book and still be within guidelines.
Do this now. Creating and marketing information products (seminars, webinars, teleseminars, e-books) will improve your closing ratios better than almost anything you've experienced.
Why is this true? Because right or wrong, people will treat you better when you are perceived as an author.
For examples of such info products, visit www.MichaelAngeloCaruso.com.
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