It's always fun trying to rank athletic prowess. This exercise is best conducted on a barstool over a couple Heinekens and usually ends up as a fun, albeit circular discussion. But there is an important lesson here for marketing your business.
Stay with me on this.
Should we consider individual statistics or his/her contribution to the team? Dan Marino is surely one of the finest quarterbacks to ever play the game, but he never led the Miami Dolphins to a Super Bowl title.
Of course, tennis players who specialize in singles don't usually play for a team. Should we count them?
Who's the greatest tennis player of all time? Roger Federer for winning his 15th Grand Slam title? What about Bjorn Borg, who won 11 majors before retiring at only 26 years of age?
Who's the greatest, A-Rod or Jeet? Alex Rodriquez has far better career stats than Derek Jeter, yet Jeter has four World Series rings.
How should we judge greatness when the game changes over the years? Is Phil Jackson a better coach than red Auerbach? Jackson has ten championships to Auerbach's nine even though Auerbach coached when there were fewer teams in playoff rounds.
What about comparing across sports lines-- who is greater, Federer or Tiger Woods?
Fun stuff, eh? Now here's the valuable marketing lesson: The answer to the question, "Who is the greatest . . ." is . . . Mohammed Ali. Ali was the greatest partly because he said he was.
If your company has game, it's a good idea to promote it as the greatest.
Find one thing that really sets your company apart from the competition and start telling everyone how great your work team is. And as in sports, it helps if you're able to deliver.
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Posted by: sriman2011 | November 22, 2011 at 05:36 AM