I've been publishing my 5 Cool Ideas newsletter for over ten years. I've never charged for it and it contains no advertising other than promotions for my live events and information products. I know this is an effective way to promote my business because I'm constantly receiving compliments for the newsletter. Here are highlights from the mail bag:
"Michael, I attended one of your seminars a loooong time ago (probably about a decade) and have been enjoying your newsletter ever since. I've often shared your ideas with friends and family."
-Pamela A. Quintero, Director, Internet Marketing & Online Education, Chicago
Board Options Exchange, Chicago, Illinois"I have had the privilege of knowing and working with Michael Angelo Caruso for a long time now. Through the design work we have provided his company, Edison House Consulting, I have seen how hard Michael works and the absolute value of his information. One of my favorites are his 5 Cool Ideas e-mails. Not only do I save them for their rich, useful content, but I have a desktop file where I can easily access them for immediate reference.
The effort that Michael puts into his business, the passion and thought behind his ideas, and the clear advantage he can provide business of all levels places him at the top of my business informational network."
-Ed Marsh, Principal, Night Cry Graphics, Royal Oak, Michigan
"I won a copy of your 5 Cool Ideas in a business card drawing at one of your live events. I found it to be an informative summary of many things I know (but don't practice). Your book has made me aware that I can really improve a lot of my daily interaction with people, including my son, Nathan.
-John Keeler, Wesley Berry Flowers, West Bloomfield, Michigan
I'm teaching a telecourse on how to publish an e-newsletter starting June 30. Five one-hour phone calls on Tuesdays at 3:30 PM ET. Hope you will join me for these fun, productive sessions! Register for e-newsletter course online or call 248.224.9667 with questions.
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