Use your expertise to write short articles on your area of interest. These will be easy because you know your stuff. Publish the articles in trade publications (who crave good content) and Web sites. Give industry-related companies permission to reprint articles at no charge.
Article marketing will brand you as an "industry expert," which shortens your selling cycle and will attract more business faster.
Uses for the articles:
- Post them at http://www.EzineArticles.com and (and similar sites); link to your site
- Post them on your site
- Give them away to potential clients to build rapport and trust
- Let industry-related companies reprint your articles in newsletters and on Web sites
- Re-purpose the content in your blog and in Facebook notes like this one
- Let them accumulate so you can publish an e-book or p-book
It's easier to do this than you might think. Work with an experienced copywriter to streamline the process. I work with Paula Parisot and others. Focus on only one article at a time. Ideal article length is 400 to 500 words.
Best of luck!
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