In Just a Decade, My Company Is Ten Years Old

Posted from Akron, Ohio

This year, my company celebrates its 10th Anniversary of business.  I can't believe how fast the time has gone, probably because the ride has been so much fun.  It doesn't hurt that the ten years have been profitable beyond my wildest expectations.

The Edison House has functioned, some might say my company has thrived, through stagflation, terrorist attacks and economic slowdowns.  I built the company to be recession-proof by offering products and services that businesses always need.  In fact, I'm especially in demand during bad times. 

Thanks to some careful planning, I enjoy three revenue streams:  speaking, publishing and consulting. 

The speaking turns out to be about 110 engagements a year.  I can work wherever I want so I'm fortunate to see palm trees during winter and sit on my patio overlooking the golf course during the summer. 

In addition, the speaking business has been my ticket to some of the most interesting places in the world.  The accompanying shot is in front of the Alamo, in San Antonio, Texas.

During my first years in business, I learned that if I take care of customers, they will have me back.  It may not surprise you to know that I have the best customers in the world.  These are folks who want to improve themselves.  As a bonus, because I deal with such high-end people, the Edison House has virtually no bad debt.

The publishing part of my company's revenue has really started to pop thanks to my flagship brands.  The 5 Cool Ideas books and the FastLearnerAudio series have received rave reviews and will be a big part of my pension since I created "evergreen" products that will sell forever.

Fortunately, I am hardly ever sick so I've never canceled any of my 2,000+ speaking engagements.  Northwest Airlines and Mother Nature have forced me to reschedule a few gigs, however. 

When I got started in the training business, I was a speaker who wrote.  Now I am becoming a writer who speaks.   The future is promising and there is much work to be done.  Fortunately for me, that work is going to be a lot of fun.

Special thanks to clients, people who have purchased my information products or attended a live event and anyone who tracks me through this blog or other Internet conduits.  I will never let you down.

Comments

[Michael Angelo Caruso]

I appreciate you, John. Will never let you down. -MAC

[John Overstreet]

Happy 10th anniversary of your company Michael!! Here's to a great more 10 years or more!! You're always inspiring to me!