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February 20, 2008

How to Read 39 Books a Year

Posted from Royal Oak, Michigan--

Brown_striped_suit I'm a consultant and it's important for people in my position to be well-read.  This works out because I love to read.  Reading has even made me a better writer.  Primarily, I read non-fiction books such as self-help, business books and autobiographies.  Fiction is entertaining, but novels don't help my clients much.

My secret is to always have two books going at once.  I always have an audio book playing in my Sebring convertible and rental vehicles.  I also make it a habit to always have a real book with me.  By reading a little bit each day, I can generally read about 35 books in a year.

Here's a list of the 39 books I read in 2007, along with a short description of each.  You can read a more complete listing at the EdisonHouse Web site.
 

39. Hard Call by John McCain and Mark Salter
McCain is a fan of history.

38. Super Crunchers by Ian Ayers
The information game is changing. Try to keep up. 

37. Love It—Don’t Leave It: 26 Ways to Get What You Want At Work by Beverly Kaye and Sharon Jordan-Evans
The grass, as you know, isn’t always greener.

36. The Photographer’s Guide to Puget Sound - Where to Find Perfect Shots and How to Take Them
by Rod Barbee
The author is passionate about the great Northwest.

35. God Is Not Great—How Religion Poisons Everything* by Christopher Hitchens
British, snobby and brilliant, it’s almost natural for Hitchens to go against the grain. 

34. Heroes of History: A Brief History of Civilization from Ancient Times to the Dawn of the Modern Age by Will Durant
Will Durant was such a prolific writer that this book came out after he was dead. 

33. Life Is Good: Simple Words From Jake and Rocket by Bert and John Jacobs
Fun advice from a hipster named Jake and his equally hip dog Rocket. 

32. Who’s Your Caddy?*  by Rick Reilly
You don’t have to be a golfer to enjoy this book, but you should have a sense of humor. 

31. I Quit, But I Forgot to Tell You by Terri Kabachnick
All employees leave. Try to get give them lots of reasons to stay. 

30. The Real Deal---My Life in Business and Philanthropy by Sandy Weill and Judah S. Kraushaar
Business savvy from perhaps the most successful business man of our time. 

29. Houdini—America's First Superhero by William Kalush and Larry Sloman
A fascinating book about the master of self-promotion. 

28. The Missions of of California by Melba Levick and Stanley Young
Franciscan priest Junipero Serra founded a string of missions over 500 years ago. 

27. The Power of Outrageous Marketing by Joe Vitale
Lots of ideas on how to think differently, so you can market differently. 

26. Confessions of a Video Vixen by Karrine Steffans
Fluff fun from a female player.

25.  How to Say It To Seniors by David Solie
This book is for anyone who ever had a mom or dad. 

24. Passionate Action—5 Steps to Creating Extraordinary Success in Life and Work by Doug Gray
An effective mix of text and interactive segments. 

23. The Wal-Mart Effect*  by Charles Fishman
A fascinating profile on the world’s largest corporation. 

22. You Don’t Need a Title To Be a Leader by Mark Sanborn
We’re all leaders in our own way, whether we have a leadership title or not. 

21. Arrogance by Bernard Goldberg
Angry rhetoric accusing the media of having a leftist slant to news reporting. 

20. I Rant, Therefore I Am by Dennis Miller
High-brow, fast-paced humor. 

19. Moneyball--The Art of Winning an Unfair Game*  by Michael Lewis
Actually the biography of Billy Beane and how numbers have changed the game. 

18. Alice Cooper, Golf Monster—A Rock ‘n’ Roller’s 12 Steps to Becoming a Golf Addict by Alice Cooper with Keith and Kent Zimmerman
How Alice got started in music, stopped by alcohol and started in golf. 

17. Folks Upset by the Capital Karma—A Shock and Awe Campaign for Political Reform
Heavy-handed political rhetoric with R-rated overtones. 

16. I Shouldn’t Even Be Doing This by Bob Newhart
Newhart was so popular, he had the #1 and 2 albums in the country at the same time. 

15. 700 Sundays by Billy Crystal
Charming and funny, just like the author. 

14. You: The Owners Manual: An Insider’s Guide to the Body that Will Make You Healthier and Younger by Michael F. Roizen and Mehmet Oz
Dr. Oz is on Oprah all the time; don’t be surprised if she gets him his own show. 

13. How To Write a Book Proposal by Michael Larsen
The best feature of Larsen’s book is the section of sample proposals. 

12. How Doctors Think* by Jerome Groopman, M.D.
A fascinating look at how doctors and the rest of us process information. 

11. Frank Talk on Our Rotary Foundation by Frank Devlyn
Written in the popular “novel with a moral” format. 

10. Made To Stick—Why Some Ideas Survive and Some Die*
Audio book by Chip Heath and Dan Heath
An eye-opening treat for anyone who needs to be creative.

9. The Secret
Audio book by Rhonda Byrne
I’ve known “the secret” for a long time. The secret is the law of attraction. 

8. Change Or Die—The Three Keys to Change at Work and in Life*
Audio book by Alan Deutschmann
Change is a fascinating look at human potential.

7. How To Talk To Anyone—92 Little Tricks for Big Success in Relationships
by Leil Lowndes
People are your greatest resource. It pays to know how to talk to them. 

6. The Long Tail: Why the Future of Business is Selling Less of More*
Audiobook by Chris Anderson
As an information marketer, this book really captured my imagination.

5. Changing Minds
By Howard Gardner
Want to change other peoples’ minds? “Listen with charisma.” 

4. Influence—How and Why People Do Things
By Robert B. Cialdini
Highly recommended for sales people, managers and parents who want to be better. 

3. Five Regions of the Future—Preparing Your Business For Tomorrow’s Technology Revolution
By Joel A. Barker and Scott W. Erickson
Five scenarios for what comes next after what comes next. 

2. The Best American Nonrequired Reading 2002
Audio book adapted by Dave Eggers
This is the first issue of the eclectic series. 

1. Areas of My Expertise
Audio book by John Hodgeman
John Hodgeman has had success with his brief comic bits on The Jon Stewart Show. 

* Highly recommended 

Note:  Some of the books I read in 2007 are audio books but nearly all of the above titles can be found in digital and non-digital formats. 

My goal is to process at least 30 books a year. I’m in the self-improvement business so I favor non-fiction including biographies and psychology books. My annual reading lists are available at www.EdisonHouse.com.

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Comments

Thanks, Mark! You've been a mentor of mine from the start with your high-content training programs. Everyone should bookmark www.MarkSanborn.com

Hey Michael,

Delighted to have made the list of 39--thanks for mentioning You Don't Need a Title to be a Leader.

I also try to read 30-40 books annually and spend a great deal of time selecting the best books (for me) so that I don't waste valuable reading time.

Keep up the great work.

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